Job Title: Communications Director
Supervisor: Executive Director
Type: Non-Exempt, Regular
Benefits: Vacation, Health, Dental, Sick & Safe Leave, Employee Assistance Program
Salary Range: $55,000-$70,000 annually
Location: Remote, with occasional in-person events. Must be located in Washington state.
Amazing opportunity to join and grow a leading grassroots advocacy organization in Washington that is working on one of the most vital social rights and justice issues of our time.
Pro-Choice Washington, a 501(c)4 nonprofit organization, is the leading grassroots advocacy organization for reproductive freedom in Washington state. We believe every person deserves equitable access to affordable, unbiased, quality abortion and reproductive healthcare within their community.
Pro-Choice Washington’s advocacy work is complemented by the Pro-Choice Washington Foundation and the Pro-Choice Washington Political Action Committee. The Pro-Choice Washington Foundation is a 501(c)3 organization and the research and education arm of our movement, focusing on grassroots capacity building, community and lawmaker issue education, policy change, and leadership development.
The Pro-Choice Washington Political Action Committee (PAC) helps elect reproductive rights and justice champions at all levels of state and local government. It directs financial and in-kind contributions to candidates endorsed by Pro-Choice Washington and who are aligned with our values and our communities’ needs.
Our organization is powered by the voices of more than 26,000 members across the state who are speaking up for reproductive rights through advocacy, community engagement, and education.
The Communications Director is an integral part of the Pro-Choice Washington team, and their work is vital to achieving the organization’s advocacy, fundraising, and membership goals. They plan, manage, and execute all marketing and communications in collaboration with team members and external partners. They also manage our digital platforms, including the website, social media accounts, email, and other key dissemination tools, as well as publish and promote marketing, editorial, and fundraising content, and campaigns.
A successful Communications Director will be a self-starter who is willing to roll up their sleeves and get the work done, who works well in teams, and who will bring ideas and initiative to the position. They will have strong project management and organizational skills and an exceptional eye for detail. They will have a practical understanding of major social media platforms and knowledge of digital strategy, results, and analysis. The Communications Director will be responsible for the management and development of the organization’s communications department.
Pro-Choice Washington is committed to living our values throughout our work, so an effective Communications Director will center racial, economic, gender, and social equity, and will believe in non-competitive coalition work and collaborative movement building.
Key Duties and Responsibilities
Communications Strategy (15%)
- Work with organizational leadership to develop annual communications strategies and goals.
- Contribute to the organizational strategic planning and budget development processes
- Help develop content strategy and implementation plans – for social media, email, website, and more – to elevate Pro-Choice Washington’s key issues and values across all our work.
- Work with organizational leadership to develop effective communication procedures and policies for day-to-day work functions, keeping up with key issues and happenings, and addressing issues-related crises.
- Cultivate a team of vendor partners to support the work through necessary design, editing, production, and dissemination of key publications.
- Fill communications staff roles within our coalitions as needed, representing the Pro-Choice Washington organization and values.
Content Development and Campaign Management (60%)
- Design and execute communications and marketing campaigns to advance organizational goals, including in the areas of advocacy, fundraising, and membership.
- Develop internal materials to support advocacy, fundraising, and membership activity, such as talking points, activist guides, policy briefings, and donor outreach materials.
- Develop Pro-Choice Washington’s external print and digital materials including e-newsletters, one-pagers, updates, reports, advocacy alerts, and other publications.
- Ethically identify and collect stories from activists and volunteers for advocacy, fundraising, and membership appeals.
- Help facilitate member, activist, and board learning and communications through message training, workshops, and digital toolkits.
- Cultivate Pro-Choice Washington’s online community on social platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, to support advocacy, fundraising, and membership goals.
- Design and execute compelling social media campaigns, including creating and managing social ads, creating social media visuals, and using all relevant social features.
- Position social content to target Pro-Choice Washington audiences and fit content to the format and publishing requirements of each platform.
- Maintain communications calendars (social, editorial, events, etc.) with upcoming topics, news, milestones, and external opportunities.
- Monitor key performance indicators of communications campaigns with support from the Data Coordinator. Track and share results for continuous improvement to targeting and segments.
- Assist with the successful execution of virtual and in-person events.
Messaging and Branding (10%)
- Manage the Pro-Choice Washington brand, including brand integrity and visibility across the organization, and training staff, volunteers, and board on brand and messaging standards.
- Ensure website and digital presence of Pro-Choice Washington are up-to-date and consistent with branding.
- Develop and update messaging guides and talking points consistent with the Pro-Choice Washington brand, voice, and tone.
- Serve as quality control and editor on digital and print materials and the website.
Media Relations (10%)
- Develop story ideas and pitches, drawing on organizational developments, key issue updates, legislative and electoral happenings, and more.
- Support organizational leadership with blog posts, op-eds, media pitches, press advisories, and other public statements.
- Coordinate media inquiries and interviews and maintain the media contact list.
- Track press coverage and relevant news.
Visuals and Design (5%)
- Create social media visuals and videos, tailored to various platforms.
- Develop brand-specific templates for social cards, one-pagers, and printed or digital materials.
- Organize and track visual assets such as photos, videos, and social cards.
Desired & Required Knowledge, Skills, and Abilities
- Deep commitment to equity, racial, economic, gender, and social justice, and strong alignment with our organizational values.
- Commitment to the mission and vision of Pro-Choice Washington, and an understanding of the intersectional components of reproductive freedom.
- A minimum of eight years of experience in digital communications and marketing.
- Possession of a bachelor’s degree from an accredited college or university, or substantial related work experience and education equivalent to a bachelor’s degree.
- Demonstrated ability to manage projects from start to finish, connecting dots and coordinating across teams to deliver results.
- Demonstrated excellence in written, presentation, and interpersonal communication.
- Creative and strategic thinking, self-starter, and able to work independently.
- Ability to handle multiple assignments in a fast-paced, dynamic environment while sustaining a team culture built on trust, collaboration, flexibility, and humor.
- Attention to detail and problem-solving skills.
- Ability to manage time, deliverables, and meet deadlines.
- Software Skills: WordPress; Sprout Social; Every Action or similar CRM; Classy; Canva; Mastery of Microsoft Office programs, including Word, Excel, PowerPoint.
- Experience with advocacy, fundraising, and/or membership campaigns
- Experience with media relations
- Experience with digital design
Work is primarily performed from home, but occasionally in a small office environment while operating standard office equipment and at in-person events or rallies, where lifting boxes or standing for extended periods may be required. Full-time position, some flexibility in hours possible for the right candidate. Occasional evenings and weekend work are likely. Infrequent travel within Washington state.
Please email a cover letter, addressed to Kia Guarino, Executive Director, and resume to firstname.lastname@example.org with the subject line “Communications Director” as soon as possible and no later than June 24, 2022, as the position may be filled sooner. All applications will be reviewed, but only those demonstrating a strong alignment with the position description will be contacted for additional information. We encourage you to apply even if you do not meet all the requirements – commitment to the mission and a willingness to problem-solve is highly valued. Referrals to potential candidates are welcome. No phone calls please.
Pro-Choice Washington is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. We also engage in anti-discriminatory hiring practices, folks who are women, queer, trans, non-binary, Black, Indigenous, people of color, parents, have different abilities, are immigrants are strongly encouraged to apply.